Instagram’s Adam Mosseri: If you don’t like AI, ‘then you shouldn’t have it in your feed’

Instagram head Adam Mosseri opposes filtering out AI content from the platform, instead advocating for labeling it so users can choose whether to see it. He believes those who dislike AI should be able to avoid it in their feeds, while enthusiasts can opt into an AI-focused feed. This approach distinguishes content labeling from outright banning.